Gaining insight into customer's responses to your store concept and product offer in the consumer market is an invaluable asset to all retailers. Such insight can be especially useful to support specific issues, for example:
- Operations or merchandising review in a specific shop or chain
- Monitoring impact of promotions or change of shop format
- Understanding more about a specific local market
- Boosting your customer's loyalty
Market Intelligence isn't always clever. Turnover data is often misinterpreted, market size estimates can be confused by inaccurate information or overly simplified expenditure models and retail stock data can be misleading due to inappropriate definitions and lack of coverage. We at Votanica consultants apply a huge dose of common sense to market intelligence by ensuring the most robust source statistics for the particular Client, working with best in class suppliers and reviewing outputs against trading experience and commercial judgment.
Simultaneous application of our insights, to benefit leasing as well as marketing, makes for a coherent offer to the shopper. Votanica accurately specifies and locates the right target customer and provides understanding of motivations and aspirations.
Correct buying needs skill, insight and a fantastic commercial eye. Get it right and you deliver profit; get it wrong and it can be a very costly mistake. Buying for your customer is of utmost importance, costing, pricing, building relationships with suppliers.
Votanica consultants will provide you with all the right suppliers for you to obtain the best wholesale prices whether is flowers, plants, accessories, packaging, or branding.